BYLT x Anaheim Ducks Partnership | BYLT to Win Campaign
(End-To-End Campaign Design)
BYLT to Win
Scope
Brand identity · Product graphics (28 SKUs) · Paid media · Web · In-arena digital · Motion collaboration
Role
Led the project and design team end-to-end for the ongoing BYLT to Win campaign. Brought the Director of Merchandising’s concept to life across brand, product, and digital channels within a compressed August–October timeline. Owned campaign branding and creative direction, designing graphics for 28 co-branded apparel pieces for the team store and building all desktop and mobile banner graphics for the BYLT x Anaheim Ducks homepage takeover.
Collaborated with the Art Director, Senior Designer, and third-party vendors on retail signage. Designed digital dasherboards, LED rings, and scoreboard graphics in partnership with the video director to bring the system into motion.
Team
Ryan Beck - Lead Designer and Art Direction
Ryan Rubiano - Art Director and Designer of Merch Wall
Jimmy Hsieh - Retail Puck Designer
Kevin Barrett - Motion Graphics
Kristen Kennedy - Business Development
Software Used
Photoshop | Illustrator | After Effects
Duration
August 2025 - Ongoing
