CreatorLink | SaaS Network Platform
(Case Study)
CreatorLink
CreatorLink is a SaaS network that was designed to connect brands with impactful creators and scale campaigns with efforts to eliminate cold outreach.
Role
Lead UI/UX Designer, Graphic Designer, and Web Designer
Team
Rockwell - Marketing Manager
Jeff - CEO
Software Used
Adobe XD and Photoshop
Duration
Jan 2020 - June 2021
The Problem
We always ran into cold outreach and scaling our community of brand ambassadors. We sought to find a platform that would integrate into our workflow but they were limiting and fell short of expectations.
Analyzing Competition
At first, it was difficult to analyze the competition because I couldn't find an identical platform on the market. Instead, I sought to find a variety of networks and SaaS platforms with similarities and conceptualize my data to design a marketable solution with a great UI and UX. These were my findings:
Grin
Creator.co
ExpertVoice
GRIN
One of the first SaaS companies I stumbled across during ideation was Grin, the #1 influencer marketing and creator management platform that includes creator-focused landing pages, analytic tracking, product seeding, payment integrations, and so much more. Grin has the necessary tools that brands need for scalability and building lasting relationships with today's leading influencers.
Creator.co
Automates collaborations between influencers and small businesses and start-ups. The platform lets you sell your products through creator storefronts, set campaign parameters, filter/invite creators that fit your brands via their database, and is capable of integrating with Shopify and WooCommerce platforms.
Expert Voice
An exclusive community of experts (retail workers, industry workers, and service members) that connects you with over 500 of the world's leading brands. Once experts complete modules and receive a perfect score to be brand certified, they will receive product discounts and have the ability to review products. In return, brands rely on ExpertVoice for their UGC (user-generated content) and trusted reviews in hopes to gain customer confidence and grow their e-commerce revenue by an average of 40%.
Our Solution
Create a network that scales ambassador communities while helping brands seamlessly get products into the hands of influencers without cold outreach.
Discount Codes
One of the goals was to increase DTC sales and automate product seeding campaigns. To do so, Brands would have to create discounts based on verified creator audiences; or ambassador teams. The software then stores the codes and distributes them accordingly when requested. Creators then use their unique codes on the brand's website at checkout.
Project Overview
By having the ability to post to the entire network or their ambassador team, industry-leading brands now have the ability to reach large applicant seedings compared to traditional cold outreach.
Streamlined
Project Management
With built-in project management, brands and creators can easily manage hundreds of campaigns or activations with a high level organization and structure for on-time completions
File Manager
We wanted to increase turnaround time so brands and creators could seamlessly collaborate from the start. File Manager is included on every project board to help stay organized and access/store related project files, briefs, contracts, etc.
Collaborate On Your
Next Campaign with Confidence
Hold brands accountable and work with creatives you can trust.
Verified Creator Tiers
Unlock a plethora of discounts, project budgets, or campaigns for creators with verified audiences.
The Results
"Building our community of content ambassadors had always been a big bandwidth issue, CreatorLink enables me and my team to scale our ambassadors in much less time."
-PJ
PolarPro ~ Community Manager
Being able to post an assignment and get passionate content creators coming to me has changed our entire workflow for the better. Cold outreach was always a thorn in our side and any tool that helps us eliminate that is a win.
-Jeff W.
PolarPro ~ Digital Ad Strategist
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