PolarPro | Marketing Drip Campaign
(E-Mail Marketing Design)
Email Drip Campaign
Our marketing team was looking to build a drip campaign for two leading flagship products PMVND and BaseCamp. Each campaign features 4 to 6 emails, with different user flows depending on what products our customers own; or an action they take in the process. The flows built in Klaviyo consist of audiences who purchased PMVND or BaseCamp in a 45-day window from their first purchase, with a final touch point around 60-days.
Role
Graphics and design implementation into Klaviyo.
Team
Rockwell - concept, copywriter, user flow buildout in Klaviyo and Triple Whale.
Software Used
Adobe XD, Photoshop and Klaviyo
Target Goals
Nurture new gear owners with quick tips.
● Call-to-actions focus on relevant smaller ticket items.
Increase conversions on relatable flagship gear.
● Reduce order timeframe on first to second/third orders.
Continue to nurture new gear owners
● Drive social interaction and convert additional small ticket items.
Drive conversions on cross-sell items
● Introduce additional gear that might be less relevant.
● Reduce time from third to fourth order.
30 Day Results
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